Register now to learn how to gain a competitive advantage with second-party data.
Wednesday July 19, 12PM
The world is awash in data, and you and your company are quite likely already tapping into your own first party data while purchasing 3rd party data through your media buying agency. But a second party data relationship can offer a combination of accuracy and scale that your existing data configuration simply can’t match.
Attendees to this webinar will:
– Be able to define and distinguish between first, second and third party data, and understand their relative strengths and gaps
– Have the tools to develop a second party data action plan – how to establish your strategy and actually source and secure these relationships, step-by-step.
Jon Kamin, Managing Director, yconic
Jon is a proven operator and turnaround specialist. Strategically trained with Bain & Company, he has a deep understanding of digital product development and marketing, SaaS-model selling; advanced modeling and advanced data analytics. Jon loves to marry passively-collected raw data to actively-collected responses in order to create rich, 360 degree user profiles and insights through cluster and factor analysis. He is skilled in a variety of market research models and disciplines, programmatic advertising revenue models and dmp-centric technology stack. Jon has spent the last decade in leadership roles with Torstar digital and Autotrader and now heads up yconic, Canada’s leader in understanding and building meaningful relationships with youth.