The Purchase Behaviours of Gen Z

purchase behaviour of Gen Z

In June 2016, yconic surveyed 1,192 young adults aged 15 to 34 to determine the major factors influencing purchase decisions and shopping habits. This infographic takes you through the stages of the buyer’s journey and examines how mobile and social media has ¬†impacted the way screenagers search and shop for your products.

yconic owns and operates the largest youth market research panel in Canada. Over 550,000 youth between the ages of 13 and 30 have opted in to participate in our consumer surveys. We help our partners gain key insights into the youth demographic, leading to better marketing and product decisions for the teen and young adult market.


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