Build deeper, richer, lead generating conversations with yConnect. We help you connect directly with Canadian students and build long lasting relationships through contests, adjudicated scholarships, and a full suite of promotional programs.


Adjudicated Scholarships: Plan, execute & promote.
Contests: Build brand awareness through unique contesting.
Partners Page: Promote your brand on our website.
AMA: Partner lead “ask me anything”.
Programmatic direct media buying: (Social / Geo).
Native Advertising: Generate maximum brand exposure.

“When it comes to understanding Millennials and particularly students, yconic is the destination. They provide a research service focused on real actionable insights. They are willing to explore and propose the right methodology based on the business problem at stake. They behave like partners and care about the value their research brings to our business”

Julie Gauvin, Chief Development and Innovation Officer, TFO