Who We Are

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yconic is the leader in understanding and building meaningful relationships with youth. Our social platform makes life easier and less stressful for students pursuing higher education by providing them with help that they want: authentic, social, and peer driven.

Mission & Vision

Our Mission

To be the #1 student platform globally.

Our Vision

We aim to be the most valued and trusted global youth partner.


Helping Others

Help is core to our culture and we are committed to leading by example within the communities we serve as we work toward a greater good for all.


We promise to earn trust and build strong relationships within our community, with our members, partners and each other through integrity and transparency.


Every day, we ask questions and embrace leading new, better, more effective, and more efficient solutions while encouraging cross-functional creation for purpose-driven results.


We believe greatness is achieved when people work together. We reach our goals by taking the collective expertise of our partners, members and colleagues to cultivate an open, creative and engaging ecosystem.


We fearlessly take the initiative and create opportunities to make things better for our members, our partners and ourselves. Failure is not finite; it presents us with opportunities to learn and grow.

How We Do It

We have become the “go to” thought leader on millennial and student behaviour because of the key insights we are able to obtain via our platforms, including the largest youth-focused consumer insights panel in Canada, with over 360,000 young Canadians aged 13-30 participating in online market research. We also partner with select brands, institutions, educators, and their agencies who share our values and want to better understand, hire, and authentically build loyalty with our youth and student audience.