We move beyond observations to provide real insights and data that puts your audience needs at the core of everything you do.


We take time to listen and understand your business issues, then tailor programs to engage our Gen Y and Z community.


Our “sign me up” programs wil allow you to reach and acquire youth as loyal customers or new employees/students.

Actionable Insights

“When it comes to understanding millennials and particularly students, yconic is the destination. They provide a research service focused on real actionable insights. They are willing to explore and propose the right methodology based on the business problem at stake. They behave like partners and care about the value their research brings to our business.”

Julie Gauvin - Chief Development & Innovation Officer, TFO

Youth Insights

yconic is Canada’s youth, Millennial and Generation Z thought leader because of the insights we obtain through our platforms, including Canada’s largest youth-focused market research panel with over 360, 000 panelists aged 16 to 29.

The Purchase Behaviours of Gen Z

In June 2016, yconic surveyed 1,192 young adults aged 15 to 34 to determine the major factors influencing purchase decisions and shopping habits. This infographic takes you thr...

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