With over $170 million in Money for School opportunities, we connect students to awards and over 825,000 other active members in a peer-to-peer community. We also operate Canada’s largest youth-focused market research panel, Uthink.com, with more than 360,000 teen and young adult panelists.
We partner with select brands, agencies and higher education professionals that want to better understand, engage with and build meaningful relationships with the youth, student, Millennial or GenZ demographics. yconic only partners with brands that share our passion for authentically helping and investing in students.
Gen Z is Not All about Snapchat On Wednesday, a panel of marketers at Advertising Week discussed what Gen Z means for brands. Yes, this hyper-aware, fickle and experience-
Inform teens and they will follow A couple of studies released this week comment on how teens want to have honest conversations with the brands with which they engage. For