With over $170 million in Money for School opportunities, we connect students to awards and over 825,000 other active members in a peer-to-peer community. We also operate Canada’s largest youth-focused market research panel, Uthink.com, with more than 360,000 teen and young adult panelists.
We partner with select brands, agencies and higher education professionals that want to better understand, engage with and build meaningful relationships with the youth, student, Millennial or GenZ demographics. yconic only partners with brands that share our passion for authentically helping and investing in students.
How to engage Generation Z on mobile Are mobile ads a good way of reaching digital natives? As suspected, if your brand engages with Gen Z where they spend their time, t
The new wave of influencers: Welcome Generation Z Gen Z consumers have been labeled the next “great retail influencers.” They are defined as consumers born afte
After years of observing and catering to millennials, marketers are now faced with the challenge of figuring out the upcoming generation of shoppers – Gen Z. Who are the