Help students see and hear your marketing message.


Build and maintain meaningful relationships with Canadian students.


Understand how your brand is perceived by students.

Canada's Largest Student Market Research Panel

Connecting with today's student market is difficult. Maintaining that connection is even harder. At, we've spent the past 20 years building Canada's largest student community and now we're ready to share that market with you. Through a combination of rich digital marketing tools, an ever-growing student community, and our experts in Student Marketing, we bring your message to our audience.

Learn what can do for your brand.

Our Latest Thinking

yconic is Canada’s youth, Millennial and Generation Z thought leader because of the insights we obtain through our platforms, including Canada’s largest student-focused market research panel with over 360,000 panelists aged 16 to 29.

Infographic: Driving The Standard

Ever wonder where Gen Z and Millennial's heads are at when it comes to cars, driving and major purchases? We asked our students their thoughts on everything from their ideal type o...

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