We move beyond observations to provide real insights and data that puts your audience needs at the core of everything you do.
We take time to listen and understand your business issues, then tailor programs to engage our Gen Y and Z community.
Our “sign me up” programs wil allow you to reach and acquire youth as loyal customers or new employees/students.
“When it comes to understanding millennials and particularly students, yconic is the destination. They provide a research service focused on real actionable insights. They are willing to explore and propose the right methodology based on the business problem at stake. They behave like partners and care about the value their research brings to our business.”
Julie Gauvin - Chief Development & Innovation Officer, TFO
yconic is Canada’s youth, Millennial and Generation Z thought leader because of the insights we obtain through our platforms, including Canada’s largest youth-focused market research panel with over 360, 000 panelists aged 16 to 29.
Live Streaming made its debut in 2015, took over last year and its popularity continues to increase. Brands are adopting this medium to create awareness and engag...Read More
Gen Z will never know the world without the Internet, a world where people had no other choice but to line up at their favorite stores in the early hours of the day to get som...Read More
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