We move beyond observations to provide real insights and data that puts your audience needs at the core of everything you do.


We take time to listen and understand your business issues, then tailor programs to engage our Gen Y and Z community.


We iterate in real-time to ensure 360 degree intelligence fuels your student strategy, ensuring a positive outcome.

Actionable Insights

“When it comes to understanding millennials and particularly students, yconic is the destination. They provide a research service focused on real actionable insights. They are willing to explore and propose the right methodology based on the business problem at stake. They behave like partners and care about the value their research brings to our business.”

Julie Gauvin - Chief Development & Innovation Officer, TFO

Youth Insights

yconic is Canada’s youth, Millennial and Generation Z thought leader because of the insights we obtain through our platforms, including Canada’s largest youth-focused market research panel with over 360, 000 panelists aged 16 to 29.

Infographic: Date Night in February

At yconic., we are always talking to our students to get to know them better. This month, we found some interesting facts about how our students plan a date night. Take a quic...

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