Understand

yconic offers full-service solutions to our clients, customized to provide high impact insights and inform strategic decision-making.

Consumer Segmentation & Profiling
Brand Positioning
Market & Competitive Canvas
Concept/Message Testing
Co-Creation, Ideation & Innovation
Usage & Attitude Studies
Brand Health & Tracking
Advertising/Campaign Effectiveness

“When it comes to understanding Millennials and particularly students, yconic is the destination. They provide a research service focused on real actionable insights. They are willing to explore and propose the right methodology based on the business problem at stake. They behave like partners and care about the balue their research brings to our business”

Julie Gauvin, Chief Development and Innovation Officer, TFO